POWER
Kaala Ghoda Presents

ARTIST
UNION 2.0

Agency backing for the creators of culture. We protect ideas before the system dilutes them.

Writers Designers Musicians Visual Artists Technologists Writers Designers Musicians Visual Artists Technologists
02

TALENT ISN'T
THE PROBLEM.

POWER IS.

Artists lose before the work even begins. The system is designed to commoditize taste. We act as your shielding layer, ensuring you never negotiate alone.

We Don't Manage. We Back.

Transforming raw creativity into upstream leverage. No more chasing briefs.

Agency Backing

Every pitch is supported by the Kaala Ghoda infrastructure. You enter as a partner, not a vendor.

Idea Shielding

We protect ideas before they go out. We prevent dilution and ensure clarity of intent remains intact.

Deal Protection

No unpaid pitches. No idea theft. We handle the friction so you can focus on the breakthrough.

Real Leverage

Pricing power that comes from being upstream. We stop chasing briefs; we control the pipeline.

Pilot Economics

THE MATH OF FREEDOM.

Pilot Cohort

05

Residents Screened

Target Value

₹60L+

Value Created / 6 Weeks

Avg Deal Size

₹12L

Per Resident Project

The Input
  • Program Duration 6 Weeks
  • Brand Outreach Artist-Led
The Outcome

A high-leverage, low-risk model. We don't sell hours; we sell breakthroughs. Artist Union 2.0 ensures that value stays with the creator while KG upgrades the entire pipeline.

NOT EVERYONE
GETS IN.

We screen for original thinking, not just execution. If you're looking for gigs, you won't survive the Creative Council.

Residency Duration 06 WEEKS
Resident Cap 05 SEATS
Requirement OWNERSHIP MINDSET
Automatic Reject

The Spec Hunter

Labor is never free.

Selection Criteria

Clarity of Intent

Purpose over process.

Gatekeeper

Creative Council

Nothing ships without KG sign-off. We protect the standards of the Union.